Curl Up

Pureology’s new line nourishes every type of color-treated curl, from loose waves to tight coils.

For a healthy twist to haircare routines, Pureology introduces Curl Complete, a line for all types of color-treated curls that’s formulated to deliver 72 hours of frizz control and curl definition. “Curly hair has naturally occurring stress points that are further disrupted by color services, ultimately causing breakage and increased tangling,” says Ruth Roche, Pureology artistic ambassador. “Whether a client has fine, loose waves or thick, tight curls, Curl Complete allows stylists to customize a client’s style and either uplift fine curl patterns or tame thick curly hair without disrupting their color treatment.”

The Curl Complete line has ingredients like coconut oil and Pureology’s AntiFade Complex to rejuvenate curls, reduce breakage and enhance shine. In addition to shampoo and conditioner are Moisture Melt Masque, to enhance curl definition and add bounce; Taming Butter, a leave-in styling cream that controls frizz; Uplifting Curl, a light spray gel for more defined curls; and the dual-formula Curl Extend, which features 3-D crystal net technology that penetrates locks and evens the porosity of color-treated curls. pureology.com —C.R.

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