David Stanko on Event-Based Color Consulting


ds-headshotCreating customized color and a signature style means partnering with clients to achieve a deeper emotional connection. Did your gossiping-girl radar just go off? That’s not the kind of connection I’m talking about. The best consultation stays within professional boundaries, but also uses lifestyle and life-changing events as the basis for color change. Let me elaborate:

Recently, a client of mine who is an early retiree told me she was getting a divorce. She’s about 90 percent gray, has a cropped cut and recently got stylish new glasses. By first zeroing in on her lifestyle changes and her need for a pick-up, and then considering the technical aspects of gray, I was able to take a fresh approach, blend her gray and add face-framing highlights that looked awesome with her new, rectangular, patterned frames.

Life-altering events like new jobs, weddings, class reunions and more can all act as a positive impetus for color reinvention—or renovation. Lifestyle consulting always takes them into account, and as a Lifestyle Colorist, I can tell you that my consultation approach sets me apart from the 200,000 other salons—and hundreds of thousands of colorists—in the country.


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By putting the event first and the technical details second, I’ve also set myself up to add a value, for instance, by suggesting a shift from black eyeliner to brown/black. After all, I’m basing my suggestions on how lifestyle and events relate to overall image. Just remember to use personal information judiciously. As a reason for a customized color suggestion, even a 10-hour drive to visit the folks can be a call for transformation.

A haircolor Consultant for Redken 5th Avenue and a working salon colorist, David Stanko has been featured in the pages of top fashion publications, including Vogue, Cosmopolitan, Glamour, In-Style, Latina and Elle.  Stanko recently released his first DVD that explores the “or†in haircolor, Lifestyle Color. To find out more, view his work or send him a question, visit davidstanko.com