Dermalogica Hires Staves as Senior Director of U.S. Marketing

Laura Staves

Laura Staves was appointed Senior Director of U.S. Marketing for Dermalogica. She will be based at the brand’s headquarters in Carson, CA.

The company notes that Staves will be instrumental in the brand’s expansion of U.S.-centric marketing initiatives to fortify its leadership position in the industry, through the support of the skin therapist and to bring a greater understanding of skin health to the consumer.

“The interaction between the professional skin therapist and the client has always been central to the brand’s promise,” says Staves. “My main focus is to build on this continuum.”

Staves will report directly to U.S. General Manager Tracey Sameyah and work with the brand’s U.S. Sales and Education teams to help maintain strategic and tactical consistency while focusing on a holistic, integrated approach. —C.G.