Dermalogica welcomed more than 140 Senior Instructors, Corporate Trainers and Education Managers representing more than 50 countries to the brand’s 23rd annual weeklong International Education Conference held at Dermalogica world headquarters in Carson, CA, May 23rd- May 27th .
The emphasis of this year’s conference, which included more than 40 different presentations, activities and skill workshops, was the importance of sparking new ideas and forging an exciting path to the future through education, innovation and technology. The corporate offices became filled with excitement and passion as educators and distributors from around the world gathered to re-ignite relationships and learn new skin care techniques, enhance their training skills and learn of new brand concepts. The week began with a welcome breakfast to give attendees the chance to build new relationships and re-kindle old ones. Program host Annet King, Senior Director of Global Education for Dermalogica and The International Dermal Institute, kicked off the week with an enthusiastic presentation on the theme for this year’s conference: Spark! Ignite Ideas, Design the Future. Annet introduced the idea of “spark tanks” or engaging brainstorming sessions where attendees worked together to produce flames for the future. Attendees also heard from Jane Wurwand, Co-Founder and Chief Visionary of Dermalogica, The International Dermal Institute and FITE, who spoke about finding ones purpose in life and sharing it with others. Her powerful presentation left participants thinking “what can they bring to the event”. She then introduced the company’s new CEO, Aurelian Lis. Lis presented on the direction and focus for Dermalogica for 2016 and beyond. He stressed the importance of social media and urged all to engage in the initiative. Lis also spoke about how critical human touch is to the Dermalogica brand.
Other top highlights from the week included presentations by Mathew Divaris, VP of Global Marketing and Creative for Dermalogica, who shared the Dermalogica brand key with the guests and talked about strategies to reach new consumers. Dr. Diana Howard, VP of Research and Development for Dermalogica and The International Dermal Institute, introduced upcoming new products for the brand, including the newly reformulated Age Reversal Eye Complex, and presented on the science behind the innovations. This upgrade makes Age Reversal Eye Complex tougher on fine lines and easier on the eyes as it now uses special microencapsulation technology to help ensure that the highly-active ingredients inside remain stable, maintain their concentration levels and have controlled-release delivery to penetrate deep into skin layers. Attendees learned Dermalogica’s new application face method which will be released along with the next product launch on September 1 at 10:00am. Senior instructors also received a hands-on refresher on IonActive Power Treatment and learned new ways to re-invent education to ensure Dermalogica’s skin therapists worldwide are up-to-date and continue offering their best skills, techniques and treatments to their customers.
About Dermalogica: Dermalogica® revolutionized the skin care industry when it emerged into the marketplace in 1986 with innovative formulations, which excluded common irritants, including SD alcohol, lanolin, mineral oil and artificial colors and fragrances. Jane Wurwand developed the products to better support the advanced curriculum she had developed a few years earlier for The International Dermal Institute, which she also founded. Wurwand led the company’s growth from an idea to the world’s most-requested professional skin care brand.
Dermalogica® today is sold in more than 80 countries worldwide. Dermalogica products are available in select skin treatment centers on the recommendation of a qualified professional skin therapist in addition to the brand’s concept spaces located around the world and online at Dermalogica.com. Dermalogica® is made in the USA, with its global operations based in Carson, just south of Los Angeles. To learn more about Dermalogica®, please visit www.dermalogica.com.