diPietro Todd Partners with L’Oréal Professionnel for Annual Hair Show

Redhead model: cut by Sergio de la Fuente, color by Rebecca O'Reilly Brunette model: cut by Akemi Tamaribuchi, color by Rebecca O'Reilly Blonde model: cut by Renee Dixon, color by Brian Redman

For its annual Collective v3 show on November 7 in San Francisco, diPietro Todd Salons + Academy collaborated with L’Oréal Professionnel to take a closer look at INOA, L’Oréal’s new ammonia-free haircoloring system. Top diPietro Todd educators, stylists and colorists demonstrated color techniques using INOA, as well as cutting and updo styling techniques. The show’s color presentation featured three INOA models—a brunette, blonde and redhead—to demonstrate the line’s capabilities. diPietro Todd educator Brian Redman and diPietro Todd Academy Director Shelley Mohr were on stage to educate the audience about INOA and its effects on haircolor. “As a stylist, not only do I feel like I’m working with a better quality of hair, but I’m happy to know that my clients have a conscious choice in using a haircolor product that optimizes the integrity of the hair and is beneficial to them in numerous ways,” says Akemi Tamaribuchi, creative director of diPietro Todd Salons + Academy.

To learn more about diPietro Todd Salons or INOA, please visit www.dipietrotodd.com or www.lorealprofessionnel.com. —Ivy Tan
*Photography: Marc Florito at Gamma Nine Photography; Wardrobe Styling: Aisha Drake.

Cut by Amita Moticka; Color by Jennifer Houk; Hair styled by Fiona Terranova and Alex Vega

Colorist: Cares Mills; On stage: Brian Redman

Stylists on stage: Amita Moticka, Jay Chagnon, Akemi Tamaribuchi, Renee Dixon.