Dominique Conseil, Aveda Global Brand President, To Retire

Aveda™ The Art and Science of Pure Plant and Flower Essences, announces the retirement of Dominique Conseil, Global Brand President, Aveda. After a successful career spanning more than 25 years in the beauty industry, Dominique Conseil, Global Brand President, Aveda, has announced plans to retire. Mr. Conseil joined the Company in 2000 and was the first executive to assume the role of Global Brand President, Aveda. At the helm of Aveda, Mr. Conseil championed the brand’s strong values and longstanding commitment to socio-environmental responsibility, and led the brand to achieve significant global growth. Under Mr. Conseil, Aveda became an industry leader in the development of environmentally responsible packaging, and was the first beauty company to achieve carbon balance in its in-house manufacturing, headquarters and retail operations. During his tenure, Aveda also launched some of its bestselling product lines including Damage Remedy™, Smooth Infusion™ and Invati™ Solutions for Thinning Hair. Adopting an international mindset, Mr. Conseil helped Aveda expand its presence globally and was instrumental in launching the brand and its core mission into multiple leading hair care markets including Japan, France, and the Middle East. The introduction of Aveda in Japan helped revolutionize the professional salon industry in the market and inspired Aveda’s evolution into a high performance botanical hair brand. Today, with its strong mission at the center of the brand, Aveda has a presence in more than 30 countries globally.

Barbara De Laere appointed Senior Vice President, Global General Manager, Aveda Barbara De Laere joined the Company in 2016 as Senior Vice President/General Manager, North America, Aveda, with oversight for the brand’s go-to-market business, digital marketing and retail channel evolution.

Ms. De Laere is a disruptive strategic leader who will continue to leverage her expertise in the hair care category, and her strong proficiencies in digital, social and channel mix, to further enhance the reach and impact of Aveda globally. Prior to joining the Company, Ms. De Laere developed her deep hair care and skin care category expertise at L’Oréal, where she held senior international leadership roles in the Professional Products Division for more than 15 years. During that time, her responsibilities included driving revenue growth, brand building and portfolio integration for multiple brands across the U.S., Western Europe and Asia/Pacific. Ms. De Laere’s outstanding category knowledge, professional salon channel expertise and global leadership experience make her uniquely suited to lead Aveda into its next phase of growth. A successor for her current role will be announced at a later date.

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About Aveda: Founded in 1978 in Minneapolis, MN, Aveda creates plant-based hair, skin and body products for beauty professionals and consumers. Aveda innovates in botanical technologies, combining the principles of modern science and Ayurveda, the ancient healing art of India, to develop performance-driven hair, skin and body products—made with pure flower and plant essences— that are created with respect for the Earth, and a comprehensive menu of ritual-based treatments for holistic beauty.

Throughout the years, Aveda has pioneered new benchmarks of environmental responsibility in beauty. It was the first company to sign the Ceres Principles in 1989 - a nonprofit organization mobilizing business leadership on climate change, water scarcity and other sustainability challenges - and the first beauty company to manufacture with 100 percent wind power in its primary facility1. Aveda was also the first beauty company to receive a Cradle To Cradle charter for its commitment to sustainable products, packaging and production. In 2013, Aveda was honored with the first Legacy Leaders Award from Cradle to Cradle for its pioneering role in environmental leadership. Currently 11 products are Cradle To Cradle Certified™. Since 1999, Aveda’s annual Earth Month campaign, held each April, has raised more than $44 million to support environmental projects around the world.

Aveda is trusted by salon and spa professionals worldwide. Since 2007, more than half of the fastest growing salons in the U.S. have been part of the Aveda network2. Aveda products are available in Aveda Experience Centers and more than 9,000 professional hair salons and spas in more than 30 countries and at www.aveda.com. Go behind-the-scenes at Aveda on the Living Aveda blog and follow Aveda on Facebook, YouTube, Twitter, Instagram and Pinterest.

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