Eco-Conscious Business

Thinking of "going green" at your salon? Pick up a copy of Minding Your Business: Profits That Restore the Planet by Horst M. Rechelbacher (Earth Aware Editions, 2008), founder of Aveda and Intelligent Nutrients, a new health and beauty company utilizing food-based, certified-organic ingredients. Rechelbacher contends that the biggest business opportunities for the next century will come from engaging in environmentally sound, sustainable business practices. He advocates phasing out the use of toxic substances in personal care and cosmetics products in favor of sustainable, indigenous and organic ingredients, and encourages entrepreneurs to become "eco-preneurs," who will help usher in a new age of capitalism. —L.A.