Gabe Ormando, East Coast Sales Manager at Shortcuts Software, Sherri Martens, President of Elite Salon Systems and Emily Kay, Business Consultant at Shortcuts Software
On October 3, Elite Salon Systems hosted the third annual Pink Gala in Orlando, FL in memory of founder and breast cancer victim, Linda Martens. â€œSince our inception in 1981, my mother, Linda Martens, created the foundation of Elite Salon Systems around supporting community and charity causes,â€ says Sherri Martens, president of Elite Salon Systems. â€œAfter losing her battle with breast cancer in 2006, I began a crusade, in her honor, to try and end breast cancer forever by raising money for breast cancer research.â€
At the event, Shortcuts Software, a company that provides top-level software to salons and spas around the world, donated a software and online marketing package for the silent auction worth $4,600. â€œAs a long-time partner with Elite Salon Systems, we all feel that we are personally attached to the cause in memory of Linda Martens,â€ says C.E.O. of Shortcuts North America Paul Tate.
Through October 31, Shortcuts will donate five cents from every dollar a customer spends to Elite Salon Systems through the â€œShortcuts Luvs Boobiesâ€ campaign. In turn, Elite Salon will donate all proceeds to research for a cure. For more information on how you can help visit elitepinkmiami.com. â€” Noelle Rivera