For the first time ever, Esquire Grooming took over New York City's Hearst Tower for a pop-up barbershop event earlier this week. Attendees were treated to complimentary hair and beard styling—a little manscaping before heading into the infamous no-shave November.
Esquire Grooming barbers Rob Diaz (@nextlevel.barbershop), Trevelle Baker (@e.trevelle) and Tommy Tusa (@bikeandbarber) were on-site cutting, styling and giving general grooming tips and tricks for the duration of the event. Between 50 and 60 editors and Hearst executives from publications such as Esquire and O, The Oprah Magazine, stopped by the Esquire Grooming Barbershop pop-up throughout the day to dine on "man appetizers" including sliders and mini chicken pot pies; familiarize themselves with the Esquire Grooming product line and get up to speed on the latest men's hair trends.