Eufora Hosts Annual Global Connection Event

Eufora's Annual Global Connection Event entertained over 700 stylists, salon owners, educators and distributors from October 23rd to 24th at the Hilton San Diego Bayfront in San Diego, CA. Eufora founders Don and Beth Bewley encouraged attendees to "Think Different," a motto their brand lives by.

The event kicked-off with a runway show with apparel and hair inspired by the elements: air, water, earth and fire. Stylists had the opportunity to take a variety of technical and business classes as two-day learning events, such as Trends in Razor Cuts, Trends in Long Cuts, Timeless & Heroic Men's Cutting, Short and Shorter Hair, and High Fashion Long Hairdressing. Eufora distributor, Terri Cowan of Professional Salon Concepts, spoke on the do's and dont's of winning over the competition.

One of the most exciting moments was Don's surprise announcement that several Eufora educators were promoted to the Global Education Team. Other highlights included honoring salons that contributed the highest donations to Eufora's charity of choice, Childhelp, the announcement of Eufora's Stylist of the Year Awards, a James Bond themed casino party, and the launch of Eufora's latest products: Touch Up Texturizing Dry Shampoo collection, Details Spray Wax, and Hero for Men Pliable Pomade and Firm Hold Gel.  —Kristen Heinzinger

YOUR WEEKLY NEWSLETTER - FREE

Enjoying this story? Subscribe to Hello! Gorgeous

Hello! Gorgeous is your weekly guide for inspirational trends, techniques, tips, education and the latest beauty news. To read on the go, sign up today to get beauty news and updates delivered right to your inbox!

Suggested Articles

The singer pays tribute to the '90s with her stacked cut, Selena Gomez rocks jelly nails

The singer trademarks her name, Ulta Beauty's SPARKED program and more

Curlfest came back to NYC for a sixth year, Vernon Francois’ hair line is available in Sally Beauty’s 3,000 stores, Halsey’s bangs go technicolor.