Events in the Industry, Benefits and Awards


A Gathering of Professionals


Paul Mitchell passed away 20 years ago, but nearly 2,000 hairdressers who have followed in his footsteps paid tribute to the hairdressing legend at The Paul Mitchell Gathering in Las Vegas this July. JPMS Chairman and CEO John Paul DeJoria was surprised when his motorcycle riding partners, including Peter Fonda and Lorenzo Lamas, appeared onstage. On the first day, Paul Mitchell artists and educators Robert Cromeans, Stephanie Kocielski, Scott Cole, Linda Yodice, Angus Mitchell, Takashi Kitamura, Noogie Thai and many others presented fall '09 cut and color demonstrations. There was also an impromptu tribute to Michael Jackson. The general session on day two featured inspiring presentations from both Winn Claybaugh, dean of Paul Mitchell The School, and Julie Solwold, vice president of sports marketing, as well as a dance performance by The Quest Crew—winners of season three of MTV's America's Best Dance Crew. Finally, guests heard presentations from Paul Mitchell The School Future Professionals. —MARIANNE DOUGHERTY



City of Hope Honors Cheryl and Jim Markham


More than 500 beauty industry icons, artists and supporters gathered at the Spirit of Life Masquerade Gala in Las Vegas to honor Pureology co-founders Cheryl and Jim Markham, who were given the Spirit of Life Award for their involvement with City of Hope, a research and treatment center for cancer, diabetes and other life-threatening illnesses. "This has been an incredible year dedicated to raising awareness, support and funds for City of Hope," Jim Markham said. "I am proud to announce that we exceeded our fundraising goal, and I truly believe that this will make a tremendous impact on the lifesaving treatment programs at City of Hope."


Salon industry professionals, including Kim Vo, Sonya and Christopher Dove and Dean Banowetz, donned elaborate and colorful masks for the affair, which took place at the Mandalay Bay Hotel and raised more than $1 million for City of Hope.

"Cheryl and Jim Markham's commitment to our mission is an inspiration to us all," said City of Hope Senior Director of Development Cynthia Savage. "We're honored to celebrate their contributions to the beauty industry and their dedication to City of Hope." —A.F.


Cricket Hands Out Rep Awards


The Cricket Company of Novato, CA, held its annual representative meeting during Cosmoprof in Las Vegas and presented two awards for achievement in the field by independent representative groups. The award for Outstanding Work at Trade Shows was given to Craig and Trish Antonio of CFN Southeast, and the other award recognized Brett Cohen of CFN Northeast as Rep of the Year, a distinction given to the representative who distinguishes himself by selling promotions, following up with sales meetings, setting up shows and events, and reporting back with any information that Cricket needs. —L.M.



TIGI Relaunches Catwalk


In an effort to give the brand its own identity, TIGI has reimagined its Catwalk line to make it more fashion-forward and differentiate it from sister brand Bed Head. As part of the relaunch, Catwalk will roll out collections based around its five best-selling products. Along with their new look, the bottles will feature styling tips from Catwalk's creative team members and each line will include three systems designed to make things easier for consumers: Prep It (shampoo and conditioner), Work It (styling aids) and Perfect It (finishing products).


The first collection is the Your Highness volume collection, which is based on Root Boost. The collection includes Elevating Shampoo, Nourishing Conditioner, Thickening Gel Crème, Root Boost Spray, Weightless Shine Spray and Firm Hold Hairspray. In 2010, Catwalk will introduce a curl collection based around Curls Rock Amplifier, a smoothing and straightening collection based around Fast Fix and a backstage collection based around Work It hairspray that will also feature a collaboration with designer Christopher Kane. —L.M.


Vivienne Mackinder Hosts Online Extensions Education


Vivienne Mackinder recently collaborated with Pure Hair to create a webinar with tips for styling using Pure Extensions' eco-friendly hair extensions. Mackinder, an award-winning stylist and educator, hosted the program on her educational networking site The webinar included a photo shoot with renowned photographer Babak, an interview with Pure Extensions President Michael Buchard, and instructions on how to enroll in Pure Extensions' first-ever online certification course, which allows stylists to develop their skills at their own pace and on their own time. Mackinder said: "Achieving growth in artistry and eco-consciousness ultimately impacts the bottom line, increasing business revenues in salons and improving customer satisfaction. It's a win-win for all." —L.M.



Valpak Coupon Usage Increasing


According to a recent study by Directions in Research, an independent market research firm, Valpak, which provides coupon offers to a targeted audience, has seen an 8 percent increase over last year in the number of consumers using Valpak coupons.

"When the economy is good, people use Valpak because they want to spend," said Valpak Director of Marketing Kim Dominguez. "When the economy is tight, they use us because they want to save. When consumers find content they know and like in Valpak, they come back month after month, and this contributes to a continued high open rate for the envelope, which increases salons' opportunity for success."

Many salons and spas have found that the service provides valuable results when used as part of their marketing mix or even as a stand-alone business-building strategy. "The response from Valpak far exceeded the local newspaper," said Belinda Kepner, Visions Hair Studio, Oak Harbor, WA. "We receive an average of three to four redemptions a day and Valpak keeps the phone ringing off the hook." 800/980-9139 or —L.A.


Pureology Hosts Synergy 2009


Pureology Synergy 2009 brought an elite group of Pureology PureArtists together in Chicago for three days of intensive training focusing on the latest hair trends, techniques, hands-on finishing and education. Synergy 2009 explored the needs of color-treated hair, discussed Pureology formulas and new products, introduced sustainable practices, and provided information on how to become involved with charitable organizations such as the National Ovarian Cancer Coalition and Global Green USA. Pureology Artistic Director Wendy Belanger also revealed a new collection called Expressions and Expertise. PureArtists then passed a comprehensive written, practical and scenario test to become Redken Certified Haircolorists.

Pureology PureArtists at Synergy 2009
Pureology PureArtists at Synergy 2009

"Synergy 2009 was an opportunity for our PureArtists to interact with salon professionals and elevate their knowledge, creativity and expertise to effectively impact their salons and clients," said Steven Henley, director of education for Pureology. —L.M.


Ultimate Salon Professionals Launches HBL Haircare Line


Ultimate Salon Professionals (USP), based in Oceanside, CA, recently unveiled its new line of professional haircare products named HBL, an acronym for Health Beauty Life. The collection includes 12 products that are paraben-and sulfate-free and pH balanced to mimic the body's natural balance. The much-anticipated line was explicitly formulated to company President Patrick Dockry's exact specifications, using the highest quality ingredients to offer healthy results for all hair types. "We designed HBL from the ground up," Dockry said. "We also took our time unveiling the line, as we wanted everything to be just right." HBL will be sold in fine salons and spas throughout North America. —L.M.

Jeff O'rrell, vice president of business development for HBL, spells out the features and benefits of the new HBL line.
Jeff O'rrell, vice president of business development for HBL, spells out the features and benefits of the new HBL line.