Events in the Industry, Benefits and Awards

Redken Unveils "Reinvent Your Space" Salon Makeover

Redken has unveiled the new look of Louisville, KY's Fifth Avenue Salon and Spa, the winner of its 2008 Reinvent Your Space makeover contest. Executed by renowned design consultant Peter Millard in collaboration with Belvedere, the $65,000 redesign gave the salon a spacious and modern feel by raising the ceiling; replacing all cabinetry, chairs and workstations; adding sleek design elements like ottomans and sconces; and creating an open color bar. "I'm amazed at how much more serious my staff, our customers and I take the business since the remodel," said owner Michelle Kay. Millard emphasized how much design can affect business. "Through this renovation, Fifth Avenue Salon was able to see how simplifying the salon space and creating an effective retail layout can boost sales," he said. —L.M.

Gene Juarez Salons & Spas Honored


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Gene Juarez Salons & Spas was presented with the 2008/2009 Business of the Year Torch Award for the Large Business Category from the Better Business Bureau. The award recognizes ethical business practices and service excellence in the Northwest marketplace, which comprises Alaska, Oregon and Western Washington. Businesses were nominated for this distinction by the public and then selected by nonbiased third-party judges from various organizations. Gene Juarez Salons & Spas was founded in 1971 and operates in nine locations, along with the Gene Juarez Academy and the Advanced Training Salon. —L.M.

Gene Juarez University Village Salon & Spa, Seattle
Gene Juarez University Village Salon & Spa, Seattle

Beauty Industry West Making Great Strides

Beauty Industry West (BIW), a leading West Coast-based trade organization for the manufacturing, supply, marketing and distribution side of the professional beauty industry, has seen great growth in both membership and programming over the past year, and is looking toward even greater success in the rest of 2009. Much of BIW's recent growth can be attributed to fresh leadership, including new President Linda Bertaut; motivated membership, strategic and supportive alliances; and a monthly luncheon speaker series. The business strategy-focused luncheons have led to a 30 percent increase in new memberships and have revitalized participation of long-time members. In January, BIW teamed up with Southern California Health and Beauty Professionals to host the first Mega Beauty Mixer, which featured guest speaker and networking expert Kathleen Ronald. BIW has also partnered with the Fashion Institute of Design and Merchandising, establishing scholarships and mentor programs to assist the new generation of beauty professionals. —L.M.

BIW board members support local causes at the Spirit of Giving event.
BIW board members support local causes at the Spirit of Giving event.

Repêchage and Emiliani Beauty Supply Host Charity Dinner

In March, Repêchage President and founder Lydia Sarfati and Emiliani Beauty Supply Vice President of Education Paul Smith hosted a National Cosmetology Association (NCA) Dining for Change charity dinner. The dinner included an address by Sarfati about maintaining a positive attitude and achieving success in this current economy, a silent auction and guest speaker Richard D'Amico, M.D., president of the American Society of Plastic Surgeons. NCA Executive Director Gordon Miller flew in from Chicago to attend the event and talk about the three charities the event's proceeds would benefit: The Salons Against Domestic Abuse Fund/Cut It Out, Look Good . . . Feel Better and the NCA Disaster Relief Fund. For information on hosting a Dining for Change event, visit —L.M.

Repêchage's Lydia Sarfati and NCA's Gordon Miller
Repêchage's Lydia Sarfati and NCA's Gordon Miller

Joico and ISO Launch Several Eco-Initiatives

Joico, ISO and their parent company, Zotos International, are upping the ante for environmental conscientiousness in the beauty industry with a new series of "green" initiatives. "We believe that as manufacturers, we have an urgent responsibility to reduce our usage of precious resources and our impact on the planet," said Ron Krassin, founder and president of Zotos. "Eco-awareness is not new to us, but now we have stepped it up by working with the experts in our Geneva, NY, manufacturing facility to change the ways in which we operate. In a very short time, the results have been substantial and far reaching."

The ongoing initiatives include on-site electricity conservation programs that have reduced energy consumption by as much as 70 percent in key areas; water conservation and reclamation programs that have decreased water usage and eliminated hazardous water waste; increased efficiency sourcing materials and transportation for an 11 percent reduction in carbon dioxide emissions (the equivalent of planting 8,000 new trees); recycled usage of paper and cardboard, leading to a savings of 72 tons; and a process that recycles ethanol products into alternative fuel sources. The company is also focused on a new on-site wind-generated power program that will provide as much as 60 percent of the manufacturer's electricity requirements by 2010, with plans to supply 100 percent of its electricity by 2011. In addition, advances in packaging technology should result in the use of up to 70 percent post-recycled consumer material in each bottle by 2010.

"This company has a reputation for beautiful, healthy hair, so it's clear that our products must be created in the healthiest way possible—healthy for our customers, healthy for our communities and healthy for our planet," Krassin said. "We're confident and proud that we're leading the way to a greener future for the beauty industry and for the world." —L.M.

By 2010, Zotos' manufacturing facility in Geneva, NY, will produce packaging that contains up to 70 percent post-consumer recycled materials.
By 2010, Zotos' manufacturing facility in Geneva, NY, will produce packaging that contains up to 70 percent post-consumer recycled materials.

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