Fourth Annual WellaCares Charity Challenge Kicks Off March 1st

Wella, the salon professional division of P&G, is proud to announce the kick-off of the 2016 WellaCares Challenge. Through an online competition, a total of $15,000 in grants will be awarded to hairdressers and salon owners who demonstrate compelling dedication to community outreach programs. Since 2013, Wella’s Hairdressers at Heart has awarded a total of $116,000 in grants to salons whose fundraising efforts support causes such as heart disease research, domestic abuse shelters and autism awareness.

This year’s prizes range from $7,500 to $2,500 and will help winners put on fundraisers, mount cut-a-thons or benefit a charity in their local communities. Salon owners and hairdressers will be eligible to submit video or essay entries through starting March 1st, 2016 through April 30th, 2016. The public voting period takes place May 16th, 2016 to May 27th, 2016. Winners will be announced in June 2016.

Hairdressers at Heart past WellaCares Challenge winner Michelle Erjavac says, “Winning the challenge and being able to help a charity that means so much to me was one of the best feelings. So many of our clients are still talking about the contest and what a great thing Wella has done for our community. I thank Wella from the bottom of my heart for giving me the chance to help, and encourage others to get involved as well.”


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The WellaCares Challenge is part of Wella’s Hairdressers at Heart program, which aims to enrich the careers of hairdressers through access to scholarships, funding for local outreach, and quality mentorship programs.

For more information on Hairdressers at Heart initiatives and updates, please, visit

About Procter & Gamble: P&G serves nearly five billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®,  Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit for the latest news and in-depth information about P&G and its brands.