Framar International today announces its partnership with industry leader in professional salon distribution, Beauty Systems Group LLC. Framar products can now be found in all CosmoProf and Armstrong McCall stores nationwide. Maria Gallo, CEO of Framar International explains, “We are extremely excited for this partnership, as we look to evolve our relationship with BSG beyond the Canadian scope”. “BSG has been a solid partner of the Framar family for 20 years, so expanding our reach with them into the US market was the natural fit”. With over 1200 stores in the USA, the reach of CosmoProf/Armstrong McCall runs from coast to coast which will allow stylists easy accessibility to Framar products that were until now, primarily available online. Stacy Gaspard, Vice President-BSG Merchandising stated, "CosmoProf and Armstrong McCall are passionate about providing beauty professionals the best tools for them to use to create their artistic vision. Expanding our partnership with Framar into the US aligns perfectly with that objective and we are very excited about the opportunity."
CosmoProf and Armstrong Mcall will be carrying over 25 items from Framar; products which are considered necessities to those who use them in their day to day salon life. The range consists of color brushes, foils, and innovative accessories. Framar offers classic essentials with practical improvements with the stylist in mind, as they pride themselves on as being a company connected to the color room floor.
Francesco Gallo, Marketing Director explains, “Framar started as a vision from a colorist, but without the support of the industry and the community we would not be here today. We would like to thank every stylist who has supported and promoted Framar, helping us get to this point. The community is everything to us”.
Framar’s vision is focused on making innovative products for the color room, having fun and enjoying the creative environment that the industry offers, but most importantly, making life behind the chair, easier!
About Framar International: A Niagara Canada based producer and distributor of pre-cut aluminum foil sheets and accessories used for professional hair highlighting and coloring.