Frédéric Fekkai recently launched a luxury haircare line called Fekkai Advanced to the New York City beauty press at an exclusive event at The Glasshouses in Chelsea. It’s the first product launch Fekkai has undertaken since the brand came under P&G ownership last year. The line, which consists of Fekkai’s best-selling product families—Brilliant Glossing, Salon Technician Color Care and Full Blown Volume—was formulated by blending natural ingredients and cutting-edge technology to deliver a luxurious experience and effective results. The Brilliant Glossing collection of Shampoo, Conditioner, Cream and Sheer Shine mist, for example, utilizes micro-encapsulation technology that allows extremely fine olive oil droplets to target and cover the hair for even distribution and brilliant shine, while the Salon Technician Color Care collection is infused with Southeast Asian-cultivated galanga root, a natural UV shield that works in conjunction with Fekkai’s Anti-Fade Color Complex to protect haircolor from fading. The sophisticated fragrances and elegant packaging are sure to help the line’s appeal in the luxury market. Look for it at Frédéric Fekkai Salons, Neiman Marcus, Sephora, Saks Fifth Avenue, Nordstrom, Bloomingdale’s, Lord &Taylor and other select beauty retailers starting in September.