FUEL Expands Distribution to North America

FUEL, the company focusing on recognizing and rewarding True Stylists by providing world-class education supported by a full spectrum of professional products, is now available through multiple distributorships.

“We deliberately partner with like-minded distributors who share our vision of building relationships and providing new opportunities to stylists to simplify and enhance their careers,” says David Genes, Fuel general manager of sales and education.

FUEL is currently distributed in Massachusetts, New Hampshire and Rhode Island through New England Salon Solutions and in New York and New Jersey through Paramount Beauty.


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“FUEL Emerge, a True Stylist Affair, was an intimate launch event that our local True Stylists were able to learn valuable, advanced techniques,” says Jeff Haglar, CEO of Paramount Beauty. “We’re looking forward to hosting more education classes as FUEL provides an easy-to-follow curriculum that immediately transitions into the salon.”

"As a stylist myself, partnering with a brand that places education at the forefront is a dream come true. FUEL's passion and dedication to deliver real world education to hair stylists is exactly what the professional salon industry needs," comments Tom McKinnon of New England Salon Solutions.

New FUEL distributors include Twin State Salon Supply for West Virginia, Virginia, Maryland and Delaware; Exclusive Beauty Supply for Florida, Georgia, Alabama and Mississippi; European Image Salon Suppliers for the Carolina states; and Cosbec in Quebec, Canada.

About: Founded in 2014, FUEL is a professional beauty brand committed to power the creativity of True Stylists and their clients. Focused, real-world education and an innovative range of salon tools support True Stylists for a successful, sustainable career to meet the demands of their clientele. FUEL wet products are the Power Behind Beautiful Hair. Distributors interested in partnering with Fuel may contact [email protected]. For more information visit www.fuelhair.com.