Get Personal

Profound Beauty is helping clients determine their hair's specific needs with its new Find Your Routine concept. The program uses a series of questions to establish the perfect routine for styling, maintenance and care. Find Your Routine is available as an online quiz but also comes in flip-book form so stylists can walk their clients through the process and pull the recommended products from their shelves. "Find Your Routine builds the stylist/client relationship by creating a dialogue," says Anne Hogan, vice president of marketing for Profound Beauty. "It also drives retail sales, as the client is provided with a full routine based on his or her unique hair characteristics." —L.M.