Giving Back: DePasquale’s Hurricane Sandy Relief

In the wake of Hurricane Sandy, family-owned and –operated beauty manufacturer DePasquale Companies has reached out to those affected by the storm with over $160,000 worth of personal care and grooming essentials.

“This storm hit home for us, literally,” said Founder and Owner Carmen DePasquale of the Fairlawn, NJ, company.

DePasquale Companies has delivered three trucks of products from their brands—including Beauty Addicts, Cures by Avancé, ECRU New York, Little Green and New York Streets—to three different locations to aid in relief efforts. Those locations are Christie & Co. Salon in the Queens borough of New York; Stephen Siller Tunnels to Tower Foundation in Staten Island, NY; and The People’s Pantry in Toms River, NJ.

“We are in the business of making people look and feel better,” said DePasquale. “We can give victims some necessities needed to get them feeling just a bit more like their old selves.”

Brianna Keefe