The Fall 2005 Hollywould collection proved the perfect testing ground for Aveda's new product, Pure Abundance Volumizing Hair Spray. To complement the opulent clothing, lead stylist Mark Garrison put a modern twist on 80s glam hair, citing such inspirations as Francesco Scavullo's Cosmopolitan covers, From Russia With Love and very rich Mafia wives. "The hair is big, lifted from the roots and swept off the face with loose, soft waves," says Garrison. "No bangs, no parts, no blow-dryers. Pure Abundance worked as a volumizer to give me a serious foundation, yet the hair remained bouncy and touchable."
Mark Garrison with It Girl Lydia Hearst
create the look, Garrison worked on dry hair, spraying sections with Pure Abundance Volumizing Hair Spray, curling them with an iron, then pin-curling. After cooling, he took out the pin curls, and with the model's head upside down, separated the curls with his fingers before backbrushing to get lift off the scalp. He then sprayed Aveda Witch Hazel Hair Spray throughout the hair. To finish, he had the model toss her head back, then placed the hair with his hands, using Air Control Hair Spray to lightly hold the style. Will all this glam translate for clients? Yes, says Garrison, who sees a less extreme version of this style as very salon friendly. "Women love this look," he says. "It's so sexy and soft."