Heggy Gonzalez Named North America Regional Winner, Aveda Fashionista 2016

AVEDA HONORS INTERNATIONAL CREATIVITY AND ARTISTRY

Heggy Gonzalez of the Aveda Institutes Colorado, Arizona, Utah Takes Home Top Regional Honor for North America at Aveda Master Jam 2016 in Milan

In front of a crowd of the world’s top industry professionals, Aveda™ The Art and Science of Pure Flower and Plant Essences proudly announced Heggy Gonzalez, Creative Director, Aveda Institutes Colorado, Arizona, Utah, as regional winner for North America of the Aveda Global Fashionista Competition, a photographic competition that showcases the creative talent of Aveda Artists from all over the world.

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THE ROAD TO MASTERJAM

The Fashionista Competition began in May 2016, when Aveda network salon employees (Lifestyle, Concept, Exclusive and Family) and Aveda Institute students age 18 or older were invited to submit their hair and makeup fashion predictions for Autumn/Winter 2016. They were asked to create and photograph a total look using only Aveda products and mission-aligned materials. Submissions were judged on the total look – including hair cut, hair color, hair style as well as makeup.

FIRST A FINALIST, THEN A WINNER

Gonzalez was one of 19 preliminary finalists who were chosen from these submissions by regional judges and invited to attend Aveda Master Jam on October 10, 2016 in Milan where three regional winners from North America, Europe/Middle East and Asia Pacific were then selected “live” in front of the audience. Each of these three regional winners won the opportunity to work backstage at New York Fashion Week in February 2017. From the three regional winners, one global winner was then selected.

OUR WINNER

As the regional winner for North America, Gonzalez created a bold bob with a long fringe on her model that enhanced her profile while also highlighting the multidimensional colors throughout the hair. “I’m very honored to be named the winner for North America,” Gonzalez said. “The idea behind the look was to create an image with blurred lines throughout except for the hair cut, style and color. That was clearly the focus.” Aveda is proud to celebrate the creative spirit of all competition submissions from the Aveda network and their commitment to the Aveda mission. Please visit http://www.aveda.com/livingaveda for more news and information about the winners as they travel to New York Fashion week in February 2017.

ABOUT: Founded in 1978 in Minneapolis, MN, Aveda creates plant-based hair, skin and body products for beauty professionals and consumers. Aveda innovates in botanical technologies, combining the principles of modern science and Ayurveda, the ancient healing art of India, to develop performance-driven hair, skin and body products—made with pure flower and plant essences— that are created with respect for the Earth, and a comprehensive menu of ritual-based treatments for holistic beauty. Throughout the years, Aveda has pioneered new benchmarks of environmental responsibility in beauty. It was the first company to sign the Ceres Principles in 1989 - a nonprofit organization mobilizing business leadership on climate change, water scarcity and other sustainability challenges - and the first beauty company to manufacture with 100 percent wind power in its primary facility1. Aveda was also the first beauty company to receive a Cradle To Cradle charter for its commitment to sustainable products, packaging and production. In 2013, Aveda was honored with the first Legacy Leaders Award from Cradle to Cradle for its pioneering role in environmental leadership. Currently 11 products are Cradle To Cradle Certified™. Since 1999, Aveda’s annual Earth Month campaign, held each April, has raised more than $44 million to support environmental projects around the world.

Aveda is trusted by salon and spa professionals worldwide. Since 2007, more than half of the fastest growing salons in the U.S. have been part of the Aveda network2. Aveda products are 1 The wind power goes into the utility grid from which we purchase electrical power and our use of natural gas power is offset with wind energy credits. For more, go to aveda.com.

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