How To: Ponytails at Stella McCartney Pre-Fall 2015 Presentation

Pristine, clean, fresh-looking hair complemented the looks at Stella McCartney’s pre-fall 2015 presentation held at James Burden mansion in New York City this week. To accompany McCartney’s luxurious, wearable pieces that encompassed old-world styles in modern silhouettes and fabrics, Aveda Global Creative Director Antoinette Beenders prepped the hair to look gorgeous and healthy and then styled it into an easy, low-laying ponytail.

How to Get the Look:


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Step 1: After prepping hair with a shampoo and conditioner like Pure Abundance™, mist towel-dried hair with Pure Abundance™ Style Prep™ in small sections.

Step 2: With a fine-tooth comb, blow dry hair back and away from the face.

Step 3: Take top sections of the hair and clip to the sides to focus attention on under layers of hair. With a 1” curling iron, loosely curl the under layers of hair, half way to the head. Pull and twist curls to create natural looking waves and set with a light mist of Air Control™ Hair Spray. 

“Stella wanted beautiful, squeaky clean hair to complement her collection,” said Beenders. “To create this look, we prepped hair with Pure Abundance™ Style Prep and dried it using a fine-toothed comb. This created a shiny and healthy style which we then gently mussed up with Dry Remedy™ Daily Moisturizing oil for a more natural look.”

Step 4: Gather hair in a loose ponytail at the nape and secure tight with an elastic that matches the hair.

Step 5: With five drops of Dry Remedy™ Daily Moisturizing Oil emulsified in palms of the hand, gently muss up the ends of the ponytail and top of the hair for a naturally messy appearance that shows the dimension of the hair’s shine.

Step 6: Set the final look with Air Control™ Hair Spray.

About Aveda: Founded in 1978 in Minneapolis, MN, Aveda creates high performance, botanically based products for beauty professionals and consumers. Aveda has pioneered new benchmarks of environmental responsibility in beauty. More than half of the fastest growing and best-run salons in the U.S. are Aveda distributors. Aveda products are available in Aveda Experience Centers and more than 8,000 professional hair salons and spas in more than 30 countries and at