Aveda Global Creative Director, Antoinette Beenders puts a “fluffy little kink” in the hair for the Stella McCartney Pre-Fall 2016 Collection.
The world’s largest independent record store, Amoeba Music, on Sunset Boulevard in Los Angeles was taken over by a band of models dancing and playing arcade games in animal print tailored separates and breezy dresses in Stella’s signature long and lean silhouette.
“With a couple of quick poofs of new Aveda Shampure Dry Shampoo we were able to absorb excess oils and lift them away from the models’ hair,” said Beenders. “It adds a lived in, fluffed up and flirty feel to the overall style. I’m not sure how I ever managed backstage without it.”
How to Get the Look:
Step 1: Prep towel-dried hair with new Aveda Thickening Tonic.
Step 2: Spray thoroughly from roots to ends, in sections and comb through to distribute evenly.
Step 3: Blow-dry hair with hands using a nozzle to direct the air up in each section.
Step 4: Once hair is dry, loosely wrap sections of hair around a 1” curling iron all around the head starting at eye level.
Step 5: Pull and twist each curl from the bottom to create more of a lived in and looser bend in the hair.
Step 6: Generously apply Aveda Shampure Dry Shampoo throughout the hair especially under the roots and crown to create a matte look.
Step 7: Tousle and fluff the full head of hair with fingers to shape.
About: Founded in 1978 in Minneapolis, MN, Aveda creates high performance, botanically based products for beauty professionals and consumers. Aveda has pioneered new benchmarks of environmental responsibility in beauty. More than half of the fastest growing and best-run salons in the U.S. are Aveda distributors. Aveda products are available in Aveda Experience Centers and more than 8,000 professional hair salons and spas in more than 30 countries and at www.aveda.com.