How To Video: The Un-Wave

The un-wave is the new wave in town, it may look like it just organically appeared, but it takes a little bit of effort to look so effortless.  Ruth Roche, Artistic Ambassador for Pureology Serious Colour Care, says it’s so easy anyone can do it and proves it by showing Courtney Bright from how to create the look with (GASP) hot rollers. That’s right, break ‘em out!  

“The un-wave is not a beachy wave nor is it straight, but it’s the texture of the moment and is the added touch any style needs to be current,” says Roche.

The Un-Wave


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  • Hold Pureology Sea-Kissed Texturizer Salt-Free Tousle Mist 12” from hair, spray entire head and then blow dry in for texture.
  • Starting at the top front of the head, create section with fingers, spray section with Pureology Sea-Kissed Texturizer Salt-Free Tousle Mist again, comb out with fingers and wrap the roller around section so it’s tight to the head and the ends are left out and pin roller to secure.  Do the entire top of head.
  • For the sides, create section with fingers, spray with Pureology Sea-Kissed Texturizer Salt-Free Tousle Mist again and roll one of the larger rollers up in the hair and just hold for 10 seconds.  Then, unroll the hair and scrunch it so the while it cools more texture is being created.
  • Once the sides are finished, take out all the top rollers and starting at the ends, use fingers to break up the wave, roughing up the texture at the same time.

About: Ruth Roche specializes in design/finishing trends and business – she’s as captivating in front of thousands as she is in an intimate in-salon setting.  She is the winner of multiple North American Hairstyling Awards (NAHA) awards and has contributed to Milady’s Standard Textbook of Cosmetology.  Stylists from around the world learn, grow and fuel their creative fire with her.  She is an established celebrity stylist (Anne Hathaway, Claire Danes, Amy Adams, Pink, Jenna Fischer, Mariah Carey…) and maintains a loyal clientele at Cutler Salon in NYC. Look for other tips and tricks on