Howard McLaren Releases Reset Documentary

Hairstylist and filmmaker Howard McLaren traveled across the United States interviewing stylists, students, schools, salon owners, drop outs and entrepreneurs to lift the veil on the beauty industry. 

McLaren lifts the veil on the beauty industry, exposing a fear-based resistance to innovation, resentment of the new generation, a broken and segmented system of licensing and education, and deeply embedded and historically unchallenged ideals of what is “right” and what is “wrong.” Howard traveled across the United States interviewing stylists, students, schools, salon owners, drop outs and entrepreneurs. Over the course of his 18-month journey, he discovered incredible passion, pioneers who have adapted to a rapidly changing landscape, and an unbelievable amount of hope for what is possible with a shift in perspective.

Featuring interviews with industry titans John Paul Dejoria (Paul Mitchell, Patron Spirits), Bruno and Zak Mascolo (Toni and Guy), and Eden Sassoon (daughter of Vidal); industry innovators Franck Izquierdo (IGK), David Thurston (The Butterfly Circus), and Katie Lyn Christoffersen (Cheeky Strut); and up-and-comers like stylists Dylan Chavles and Lauryn Tullio. Entrepreneurs like Bruce Pavitt, co-founder of Subpop Records, and Wade Weigel, co-founder of the Ace Hotels and Rudy’s Barbershop, draw insightful and relevant parallels to other artist and ego-driven industries that found themselves gradually, then suddenly, disrupted. Sociologist and documentary filmmaker Dr. Gilda Sheppard discusses the restrictive power of fear—and the incredible potential for both happiness and innovation when it is overcome.


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Howard takes us on a raw and personal journey as he asks hard questions and follows the unexpected answers. Be prepared to reset your perspective.

Stay tuned for part 2 of this documentary series which highlights innovative solutions to the challenges identified in The Reset.

The Reset - A Film by Howard McLaren and LBP 

About Luxury Brand Partners: Luxury Brand Partners develops and nurtures prestige artist-driven beauty brands, with a focus on innovation and a passion for the creative mind. With offices in Miami and New York City, our portfolio of companies offers high-performance products and top-of-the-line education informed by both an artistic and a business perspective. The management team has a long history of building iconic brands and leverages its knowledge of salon professionals and the end-consumer to create lines that meet their needs in new and exciting ways. For more information,    

R+Co.:The culture of hairdressing. A cutting-edge product line using hairdresser driven formulas that embody experimentation, design, artistry, passion and curiosity.