Hunger is Shear Madness!

Redken 5th Avenue NYC hosting Trim Hunger Cut-A-Thon to benefit City Harvest in support of Hunger Awareness Month.


In recognition of Hunger Awareness Month, Redken 5th Avenue NYC will host the Trim Hunger Cut-A-Thon at the Redken Exchange on Thursday, September 27 from 10 AM – 3:30 PM to benefit City Harvest, a food rescue organization dedicated to helping feed the nearly 1.4 million New Yorkers facing hunger.

Trim Hunger is the most recent non-profit endeavor of Redken stylist Josif Wittnik, owner of Salon CTI and Day Spa and The Salon Professional Academy in Appleton, Wisc. Following a local project to help feed families in need in his community, Josif developed Trim Hunger to raise awareness for the cause and feed the hungry on a national level.

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Top Redken stylists will be giving haircuts, blow-outs and braids for a minimum donation of $25. Essie, also a sponsor of the event, will be offering “orange thumbie” manicures in their Roarrrrange shade as a symbol of support in the fight against hunger.

“It costs City Harvest just 25 cents to rescue and deliver one pound of food in New York City, and with more than 2.6 million New Yorkers struggling to afford food for themselves and their families, a little bit goes a long way,” says Leslie Marino, General Manager, Redken US.  “Redken’s Trim Hunger Cut-A-Thon will bring together both stylists and members of the community to help make an immediate impact on the fight against hunger in New York City.”

On September 29, Redken hopes to break the Guinness Book of World Records’ existing record for the most people cutting hair at the same time when 22 Trim Hunger Cut-A-Thons will be held simultaneously at The Salon Professional Academies (TSPAs) across the nation.

Join Redken and City Harvest today in the fight against hunger with an online donation, which will be immediately put to work to help put food it in the hands of hungry New Yorkers.

About City Harvest: Founded in 1982 as the world’s first food rescue organization, City Harvest (cityharvest.org) is dedicated to helping feed the nearly 1.4 million New Yorkers facing hunger.  City Harvest will collect 55 million pounds of excess food from restaurants, grocers, bakeries, manufacturers, and farms, and deliver it free of charge to 500 community food programs across the city this year.  In addition to helping meet the immediate need for food, City Harvest takes a long-term approach to fighting hunger by partnering with residents, local organizations and businesses through Healthy Neighborhoods programs which increase the availability of affordable fruits and vegetables in low-income communities and provide the nutrition education and resources to maintain a wholesome, food-secure diet. 

About Essie: USA’s nail salon expert since 1981, Essie cosmetics was founded in New York City by Essie Weingarten, the color authority. Essie is beloved for a visionary approach to nail lacquer featuring catchy, clever names that created a new standard for the category. A leader in luxury, Essie is the go-to nail brand for beauty professionals, industry insiders, celebrities and women of style in over 100 countries. Essie is committed to safe standards with an award-winning line of nail care products and more than 900 shades to date.

About Redken: For over 50 years Redken’s foundation has been based on extensive scientific knowledge and the belief in, and support of, the expertise of salon professionals.  Redken provides salon professionals with innovative products, inspiring education and exclusive salon programs to be as successful and profitable as possible. Located in New York, Redken is also at the forefront of trends and has created a strong relationship with the fashion industry. As a result, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken provides salon professionals and consumers the ultimate professional edge. Visit StyleSeat.com/Redken to book an appointment or buy authentic Redken products from your local salon. For more information visit Redken.com, like Redken on Facebook or follow us on twitter @Redken5thAve, Instagram and Pinterest.

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