STYLE, SUBSTANCE AND HEART
With the fanfare of high-fashion and style paired with the substance of serious education, the 89th Annual International Beauty Show New York inspired the professional beauty industry this past April. The three-day event attracted more than 48,000 beauty professionals from around the world and featured 475 exhibitors debuting the latest offerings in hair, skin, nail, body, cosmetics, tools and equipment products. On the show floor, exhibitors including Conair/Rusk, Farouk and TIGI presented outstanding high-energy platform artistry, drawing beauty pros to their booths to learn the latest techniques and tips. The IBS New York Main Stage rocked from show opening to close with top educators such as Nick Arrojo, Ted Gibson, Martin Parsons, the Latino Fashion Group, Rob Willis, Farouk's Lisa Marie Garcia and Ozzie Reyes, and the Rusk Design Team. With free classes covering all aspects of hair, makeup, nails and business tactics, the show also treated IBS attendees with access to some of the top educators in the industry including Nick Arrojo, Yves Durif, Mike Karg, Martin Parsons, Xena Parsons, Jo Blackwell-Preston, Damone Roberts and Yosh Toya. The show also featured a special fundraising effort to benefit beauty on the Gulf Coast led by Robert Cromeans and sponsored by the NCA, American Salon (which pledged to match the first $50,000 in donations) and IBS New York. A special main stage presentation and a Katrina Relief booth on the show floor along with a PBA Beauty Ball helped raise more than $156,000 for the NCA Disaster Relief Fund/Katrina. Don't miss IBS New York 2007 next March 11–13.
Prominently located on the exhibit floor, the 2006 IBS New York Main Stage offered non-stop education and excitement. The lineup included a diverse group of educators, each offering their special expertise. Renowned New York City–based hairdresser and What Not to Wear makeover guru Nick Arrojo and his Arrojo Studio team presented Bionic Chic, short shapes and bold color, and Gothic Luxury, constructed cuts with bolder, stronger patterns. Fellow NYC salon owners Ted Gibson and Jason Backe wowed the crowds with High Fashion Hair, a collection of daring hair shapes and textures. A true master, Martin Parsons worked his magic on long hair, crafting beautiful and intricate up-dos. The Latino Fashion Group unveiled its Alegria Collection—which included a variety of textures—to music and dancing. Representing Detroit, Rob Willis and his team showcased haircolor, styling and fashion. Manufacturer presentations included Farouk's Lisa Marie Garcia and Ozzie Reyes, and Rusk's Sandra Yu. A special fundraising event, Robert Cromeans and Friends, featured such top artists as Sam Brocato, Robert Lobetta, Vivienne Mackinder, Zak Mascolo, Michael O'Rourke and Ruth Roche coming together to raise money for NCA Disaster Relief Fund/Katrina to help stylists on the Gulf Coast.
High-quality education highlighted this year's IBS New York show, and it proved so popular with attendees that many classes were standing-room-only. Offering 118 free classes over a three-day period, the show gave salon professionals an opportunity to get the latest techniques and information on haircutting, coloring and styling, makeup application, nail services and business strategies. Attendees also learned from and interacted with some of the industry's top educators. Those wanting more extensive training signed up for the three-hour hands-on classes in haircutting and styling, haircolor and makeup.