IBS New York Draws 66,000+ for Three-Day Beauty Event

Nick Arrojo's exciting Mane Stage presentation allowed for standing-room only. (IBS New York)

The International Beauty Show New York (IBS New York), took place March 4-6, 2018 at the Jacob K. Javits Center. Celebrating 101 years of continued success, IBS New York is the longest-running beauty show in the nation. Each year, thousands of beauty professionals from across the globe unite at IBS New York to seek out the latest beauty trends and innovations. This year was no exception, as the event drew a whopping 66,500 attendees over the course of the three-day event.

More than 500 leading beauty brands packed the show floor, including, Amika, Andis, Conair, Framar, Glam Seamless, Halocouture, Olaplex, Rusk, Ted Gibson, Truss, and Turbo Power, among many others. As always, the floor was teeming with cutting-edge products and tools, inspiring in-booth education and world-renowned platform artists. Attendees took advantage of professionals-only pricing and exclusive show specials, eager to implement new trends, methods, and product lines into their salons. 

This year, IBS New York debuted two new stages: The Mane Attraction stage, which featured the latest in hair artistry and craftsmanship, and The Finishing Touch Stage, which showcased makeup, lash, and nail enhancements and catered to IBS New York’s growing audience of cosmetologists and lash technicians.

Artists on The Mane Attraction stage included industry superstars, Ted Gibson, Charlie Price, Martin Parsons and Nick Arrojo, whose stunning performances allowed for standing-room only. 

The Social Media Summit, also new to IBS New York this year, took place on Saturday, March 3rd before the official opening of the show. Moderated by Bonnie Bonadeo of the Beauty Agent Network, the 3-hour Summit offered beauty professionals insight on how to leverage social media to market their services, attract new clientele and establish their brand’s online presence. The Summit included keynote speaker, Nina Kovner, and panelists, Lena Piccininni, Season Bennett and Whitney Vermeer. A “Social Media” track was also added to IBS New York’s free educational offerings which featured classes like, “Instagram–Your Digital Business Card” and “Social Media and the Power of Influence.”

A comprehensive conference program boasted hundreds of free classes in areas such as cutting, coloring, men’s grooming, nail enhancements, makeup application, business, and product focused classes. These classes gave attendees the unique opportunity to hone their skills with the help of celebrity stylists such as David Lopez, Woody & Amy Michleb, and Marco Pelusi. Other prominent educators included hair authorities, DJ Muldoon, Aaron Johnson and Richard Ashforth along with nail gurus, John Hauk and Jaime Schrabeck.

On Tuesday, March 6th, thousands of students and instructors attended “Student Day,” which offered a specialized conference program geared toward young professionals and their educators. Students and beauty professionals alike benefited from the Beauty Cast Network Job Fair, which took place all three days of the show and offered employment and networking opportunities from companies like Supercuts, Sportclips, Smartstyles, Regis Salons, Empire Beauty Schools, and more. The job fair was a welcome addition to the show floor and confirmed IBS New York’s status as must-attend event for career advancement. 

As always, IBS New York co-located with International Esthetics, Cosmetics and Spa Conference (IECSC), which afforded IBS attendees the opportunity to shop the newest in the spa, skincare and wellness industries.

Upcoming Events
Additional networking and educational opportunities for beauty professionals are available at IBS Las Vegas, taking place June 23-25, 2018 at the Las Vegas Convention Center. Visit www.IBSlasvegas.com for more information.