IBS NY Proves To Be Event For Serious Beauty Professionals

The International Beauty Show New York (IBS New York), presented by American Salon Magazine, was the place to be for beauty professionals on March 8‐10, 2015.

More than 63,300 beauty professionals attended the event looking to develop their skills, refine their techniques and enhance their careers. The energy and product‐ purchasing at the show demonstrated that the beauty industry is steady and that professionals are expanding their businesses consistently.

IBS New York took place at the Jacob Javits Convention Center in New York City. Some of the most innovative hair care, nail care, tools, furniture, apparel, business and software companies were represented amongst the more than 500 exhibitors.


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“IBS and IECSC New York continue to raise the bar as the leading beauty, spa and wellness shows in the northeast,” says Liza Wylie, VP – Beauty, Spa & Wellness Events. “Not only have we met expectations this year but we have exceeded them. The aisles were packed, exhibitors surpassed their sales goals and the conference program was well‐attended. The success of these shows is indicative of the continuing growth of the beauty, spa and wellness industries, and we are thrilled to maintain our role as the leading tradeshows for these communities.”

The Exhibits

The Exhibit Hall boasted some of the hottest professional brands in the industry. From Farouk Systems to Amika, to Halo Couture, attendees acquired insight into latest trends and stocked up on a plethora of products and tools.

The Pibbs family was well represented on the show floor with Turbo Power, Parlux and La Brasiliana. Alfa Parf/Pier Marco, BabylissPro, Brazilian Blowout, Hotheads Hair Extensions, Rusk, Sassoon Academy, Young Nails and Verb amongst many others. The Exhibit Hall drew tens of thousands of attendees and packed aisles were the norm on all three days of the show.

The latest trends for men were well featured at IBS New York with more men’s grooming companies than ever before. Gibs, Johnny B Haircare, Layrite Men’s Grooming Products, Leo Shaving by Premier, Nirvel, Oster Professional Products and Wahl, amongst other companies, lined the show floor providing attendees with the hottest “manscaping” products and tools. Major League Barber also hosted inspiring barber competitions, allowing barbers to put their traditional and design talents to the test.

Also new this year to the show floor was the Emerging Brands Pavilion. The Pavilion offered companies the opportunity to display new, innovative products that have been launched within the last two years. Exhibitors included Luxosea/ Meramor US, Puff Cuff and Spa Flops.

Main Stage

The 2015 Main Stage hosted fierce performances by some of the industry’s most talented artists, including: Kelly Cardenas, Sassoon Academy, Ted Gibson, Martin Parsons and Charlie Price. The renowned Beth Minardi returned to IBS New York this year and hosted a Main Stage performance showcasing her signature shades. Other notable Main Stage artists included: Woody & Amy Michleb, Leonardo Rocco, Lisa Yamasaki and James Harris & Dwight Eubanks.

The conference program was packed with essential classes to help attendees learn new skills and increase their bottom line. Classes ranged from hair cutting and styling to nail enhancements and eyelash extensions to business building. Three brand new tracks were added this year – Color, Men and Product Focused.

Educational Highlights

 Babak, Dusan Grante and Kari Kisch hosted an innovative class about fashion editorials and campaigns – from the creation of the hair style, to choosing wardrobe, applying makeup and how to read photography and showcase work.

 Men’s Grooming guru, Diana Schmidtke, featured the latest men’s trends and runway looks.

 Celebrity stylist, Ted Gibson, unveiled tips on how to create celebrity‐inspired hairstyles, plus Avant‐Garde philosophy that editorial stylists use during photo shoots and fashion shows.

 The Queen of Haircolor, Beth Minardi, revealed her newest color formulas along with her coveted coloring techniques.

 DJ Muldoon demonstrated his expertise with cutting mechanics and principals.

 Celebrity makeup artist Eve Pearl provided attendees with her highly sought‐after contouring techniques.

 CND’s Roxanne Valinoti gave insight into the nail trends, fashions and innovations for Spring 2015.

 Paul DiGrigoli rocked participants’ bottom line knowledge with innovative leadership, acquisition and marketing ideas.

Hairbrained Video Awards

The second annual Hairbrained Video Awards party took place in conjunction with IBS New York. The awards honored remarkable filmmakers who portrayed the spirit of the hair industry in an extraordinary way using video. Winners were selected in a variety of categories. More information about the awards, including the winning videos, can be found at hairbrainedvideoawards.com.

International Esthetics, Cosmetics & Spa Conference

IBS New York attendees visited the IECSC exhibit hall at no additional charge to learn and shop the newest in the spa, skincare and wellness industries at the largest spa and wellness show in New York.

Upcoming Events

Additional networking and educational opportunities for beauty professionals are available at IBS Las Vegas, taking place June 20‐22, 2015 at the Las Vegas Convention Center. Visit www.IBSlasvegas.com for more information.

About : The International Beauty Group: Produced by Questex Media and presented by American Salon Magazine, IBS New York is the largest and longest running professional beauty event in the country. IBS New York, IBS Las Vegas and the International Esthetics, Cosmetics & Spa Conferences (NY, LV, FL) are for professionals only and reach a wide cross‐section of participants including salon and spa owners and managers, hair stylists, hair colorists, estheticians, makeup artists, nail technicians, dermatologists, massage therapists and beauty and spa product manufacturers and distributors. The Las Vegas event will be held June 20‐22, 2015 at the Las Vegas Convention Center; IBS New York 2016 will be held March 6‐8 at the Jacob Javits Convention Center.