Imagine That

Have you ever considered how important you are? As a beauty professional, you have the power to transform lives by making people feel better about themselves, a bit more confident perhaps. Matrix's motivational psychologist Dr. Lew Losoncy and Joe Santy, vice president of education for Dennis Bernard Incorporated, have written a book on the subject. It's called Passionate Salon Professionals, and it asks you to imagine what would happen if every cosmetologist was committed to designing a more wonderful world by making one client at a time feel better.

Dr. Lew is a master in the field of motivational salon psychology, and he shares strategies for self-motivation and coping with stress, as well as creating a healthy outlook on life. Salon owner and international guest artist Joe Santy demonstrates the difference between being a person who just cuts hair and being a passionate salon professional.

The book suggests moving through life with a higher purpose. Instead of telling someone that you "do hair," say that you touch your clients physically and psychologically and that you get closer to your clients than people in most other professions. "Touch builds trust," say the authors. Or, instead of telling people that you go to work to pay your bills, change your mind-set and tell them, "I go to the salon because I'm thrilled to help people look and feel great." The bottom line is that making a difference in someone else's life will ultimately make a difference in yours. To order the book, visit

Dr. Rhodes' Rejuvenator restored natural color to the hair; a mantilla fit for evening wear.
Dr. Rhodes' Rejuvenator restored natural color to the hair; a mantilla fit for evening wear.

Meanwhile, I want to direct your attention to our second installment of The Way We Were, our look back at 130 years of hairdressing history. Turn to page 105 to get a better look at what was happening culturally from 1900–1910 and how the beauty industry responded. I'd also like to thank PureOlogy for so generously sponsoring this supplement. I managed to round up a few archival photos that appeared in The American Hairdresser (that was our name before we became American Salon) during that period. I hope you enjoy them. —Marianne Dougherty, editor in chief, [email protected]