Jeffrey Koket, owner of Salon Oasis, applied careful thought into the design of his meditative business card. The teal blue and white color scheme, coupled with a fade effect, makes the mirrored logo more pronounced. To create an exotic appeal, Koket used the Myriad font in white over a blue background. The back of the card is a reverse image of the front, with a white background and a blue logo. "The reflection motif brings out the inner desires of my clients," Koket says. "Their fantasies of being young and beautiful can come to life in my salon." —J.H.