Jeffrey Koket, owner of Salon Oasis, applied careful thought into the design of his meditative business card. The teal blue and white color scheme, coupled with a fade effect, makes the mirrored logo more pronounced. To create an exotic appeal, Koket used the Myriad font in white over a blue background. The back of the card is a reverse image of the front, with a white background and a blue logo. "The reflection motif brings out the inner desires of my clients," Koket says. "Their fantasies of being young and beautiful can come to life in my salon." —J.H.
Read more on