It's in the Cards

Stuart Gavert, co-owner of the Beverly Hills, CA-based Gavert Atelier, wasn't sure he liked his graphic designer's business card design when he first saw it, but it grew on him. "The salon is so stark and minimalist that we thought we'd soften up the card a little bit," he says. The whimsical silhouette of a woman's face and updo, in a warm shade of brown, evokes just the element of fantasy and escapism that Gavert feels his salon represents to clients. The recycled card stock reflects the salon's dedication to recycling, while the simple logo, in the Myriad Condensed font, was inspired by Gavert's love of poet E. E. Cummings' use of lowercase lettering. —L.A.


Suggested Articles

The household name haircare brand is expanding into temporary color toning.

The singer pays tribute to the '90s with her stacked cut, Selena Gomez rocks jelly nails

Owners can invest in technologies that help them optimize daily operations and benefit their employees.