Luba, which means love in Russian, is not only the name of a new salon in Hackensack, NJ, it is also the nickname of the co-owner, Ludmila "Luba" Karasik. When designing the business card for Salon Luba, Karasik and her son and co-owner, Billy, decided to create something that was sharp, but womanly at the same time. "It's bold, but has a soft touch," Billy says. The stark white background represents the salon's clean, white design, which is welcoming and warm yet dramatic. The card features a hand-drawn font for the word Luba, and the Gotham font for all other wording. "It's highly recognizable," Billy says. "It makes people stop and look at it." —N.P.
It's in the Cards
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