When it came time to create a business card, Natasha Sunshine, owner of Byu-ti Hair Therapy in Santa Monica, CA, sought the expertise of her husband, graphic designer Dario Antonioni. They decided to include important information, such as the service provider's name and salon address, in Century Gothic font, then added a flower, which represents the pure botanical ingredients used in the salon's product line. The card also contains the salon's motto, "Give Goodness," on the back. Says Sunshine, "Our tag line reads, 'At Byu-ti, we give goodness from the services we provide to the ingredients we use.'" —N.P.
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