It's in the Cards

Carla Gentile, owner of Steam Salon in Los Angeles, recently redesigned her salon's business card to make it consistent with the space's design and more memorable. The two-sided card features a dark brown color on the front and a single orange line on the back, reflecting the earthy, Mediterranean modernity of the salon's interior, while the clean yet playful curve of the logo is easy for clients to remember. "Steam is very much about transforming the client's look and creating movement with color, cut and styling," Gentile says. "I want my business card to show that we are interesting, creative and professional." —G.B.