Jamezell Ottinger joins Keune North America as Director of Special Markets

Keune Haircosmetics North America has tapped Jamezell Ottinger as its new director of special markets. In this position, he will identify, cultivate and develop new business relationships with independent regional chain salons, cosmetology schools and key market leader salons; strengthen relationships with key partner salons; develop Keune’s National Market Leader Salon expansion plan; create and implement the Keune Concept Salon strategy and build Keune’s partnerships with cosmetology schools, including taking the Keune Academy concept national. In addition, he will develop and strengthen Keune’s relationships with leading industry associations, including the American Association of Cosmetology Schools, the American Board of Certified Haircolorists, the Career Educators Alliance, Intercoiffure North America, the International Salon/Spa Business Network, the Professional Beauty Association and others, as well as Club Intrigue, the Atlanta-based group focused on stylists educating stylists, to create mutually beneficial programs and business strategies. He reports directly to Andrew Biazis, chief operating officer, Keune North America.

Ottinger’s multi-faceted career spans 40 years in the beauty industry as a senior sales and marketing executive, salon owner and hair stylist. He has developed creative brand partnerships with both regional and national chain salons, as well as with cosmetology schools, to build their bottom lines. He has also helped facilitate multiple acquisition and integration efforts.

Most recently, Ottinger was a strategic partner with Arium International, Inc., a start-up professional salon brand that grew to a million-dollar salon retail brand during his 20 months with the company. Prior to that, he served as president of sales for Macadamia Natural Oil, during which time he opened new distribution and salons throughout North America. He has also created winning programs for salons and stylists as senior vice president of global sales for SEDU professional tools, vice president of international business for Nioxin International and vice president of national accounts for Sebastian International.


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Ottinger earned his B.A. from Georgia State University. A licensed hair stylist, he developed a rich history in running the day-to-day business of salons as vice president of LaMarick Beauty System, a regional Southeast salon chain with more than 100 locations that eventually sold to Regis. Today, he continues to fuel his creativity and passion for the professional beauty business as co-owner of a salon in the Atlanta area. He is a member of the World Futurist Society and Intercoiffure North America. Reach him at [email protected]

About: A family-owned and founded entrepreneurial company based in The Netherlands, Keune Haircosmetics has served hair stylists, colorists and consumers since 1922 by providing the finest professional hair color, hair care and styling products to more than 70 countries. For more information, visit Keune.com/na.

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