Living Proof debuted its Good Hair Day ad in March glossies featuring Jennifer Aniston with hair created by her longtime stylist Chris McMillan. The ad, shot by fashion photographer Mario Sorrenti, is the actress’ first haircare campaign in the U.S. and first ad since joining the beauty company as co-owner and spokesperson.
The campaign will feature a total of three ads, focused on the idea that every day can be a good hair day, something all women including Aniston value. McMillan used Living Proof products, including No Frizz Shampoo and Conditioner, Full Mousse, Style Extender and Flexible Hold Hair Spray to create the ‘do. —Jennifer Barnes