Joico brought three of the biggest hairdressers in Hollywood to New York City to share their behind-the-scenes secrets with top beauty editors, including American Salon's senior editor, Carrie Watson. On hand to dish about what happens on set were American Idol's Dean Banowetz, Grey's Anatomy's Sean Flannigan and Pirates of the Caribbean's Martin Samuel, who took a break from filming the third installment in Disney's popular franchise. So what did they all have in common? They depend upon Joico products to help them achieve the results they want. Banowetz relies on Joico Vero Color to make stars out of American Idol finalists, while Samuel relied upon the new K-PAK Sun Therapy three-step hair care regimen to protect the hair when filming under harsh, salty conditions. Meanwhile, Flannigan revealed that he uses Joico's K-PAK Hair Repair System to keep doctors McDreamy's and McSteamy's, as well as the rest of the cast's hair looking, well, dreamy.
Damien Carney, international artistic director, and International Vero Color Expert Sue Pemberton also filled editors in on the science behind effective Joico products.