For Fall/Winter, Keune continues its celebration of hairstylists’ craftsmanship, passion and skill.
Keune celebrated the launch of the Fall/Winter Trend Collection: Tactile Rituals with a big party in Atlanta for more than 200 VIP market leader salon owners, hairdressers, distributor salon consultants, the media and special guests. Attendees came from the local area, as well as from across the United States and Canada, where Keune recently expanded distribution. Partygoers were also treated to a sneak peek of the new Color Craving, which launches in January.
“Tactile Rituals is the perfect name for our trend release, as it is centered around real craftsmanship, meaning the creation of hair fashion while getting back to hairdressing basics,” says Andrew Biazis, Keune’s chief operating officer. “We receive hundreds of requests for finishing techniques, which has recently become a lost art versus the extraordinary skill shown in creating the hair styles seen, for example in the ’40s and ’50s.”
During the special event, Keune’s George Alderete, Shannon King and Leah Vincent each created their interpretations of the trend on three gorgeous models to rave reviews. Each model received one of three color applications prior to the event and was styled by Keune’s three educators on site.
The collection includes two new fashion shades of its popular Tinta Color—8.21 Light Pearl Ash Blonde and 5.34 Light Golden Copper Brown.
Washed Wood: This color is inspired by smooth sandy beaches and pieces of driftwood worn smooth by the sea and lightened by the sun. Blending cool and warm shades, such as sand, pearl and wood, creates a soft, rustic, effect. Featured is new Keune Tinta Color 8.21—Light Pearl Ash Blonde.
Copper Patina: This color is inspired by a dram of whiskey enjoyed in the comfort of a vintage leather sofa—the perfect setting for relaxation and reflection. The beautiful, soft golden copper is enhanced by the gradually blended colors in the hair. Because the individual copper gold shades are very close in tone, the dark and light shades meld to provide a clarifying color feeling, as if the golden copper nuances were enlightened by reflection. It’s created with new Keune Tinta Color 5.34—Light Golden Copper Brown
Mahogany Muse: This color is inspired by the structure and smoky appearance of mahogany wood. The deep, dark mahogany brown basic color, when combined with mahogany gold and copper, creates serenity and authenticity in the color shades. Mahogany Muse gives a strong color representation, in which the reddish-brown accent has a strong effect. The formula uses four Tinta color shades, including Keune Tinta Color 5.5—Medium Chestnut Brown.
About Keune Tinta Color: With more than 100 intermixable shades, Tinta Color allows endless creativity with supreme conditioning, luminous shine and 100% grey coverage. Its coconut-derived cream protects the scalp from staining, while providing a creamy, pearlescent texture. Tinta Color’s Triple Color Protection includes silk protein to repair and nourish damaged hair for superb condition and long-lasting color; Keune’s Solamer UV protector, which shields the hair from UV damage and color fading; and the LP 300 color stabilizer, which causes the pigments to bind better into the hair structure and protects the hair structure during the color service. This results in long-lasting hair color. A family-owned and founded entrepreneurial company based in The Netherlands, Keune Haircosmetics has served hair stylists, colorists and consumers for more than 90 years by providing the finest professional hair color, hair care and styling products to more than 70 countries. For more information, visit Keune.com/na.
Photo Credit: Justin Emanuel