Keune’s StreetSalon Celebrates Real Hair in Real Life

Keune transforms the yearly hair collection into daily hair inspiration with the launch of StreetSalon. From New York to Paris, Rio to Tokyo, Stockholm to Amsterdam, StreetSalon’s expert photographers wander the world in search of fresh and exciting new hairstyles. Then, Keune’s highly experienced artistic and education teams turn these photos into beautiful style, cut and color tutorials to help stylists create the looks they love.

Join Ilham Mestour, Keune Global Creative Art Director and StreetSalon Editor-In Chief, and Celebrity Colorist Marriet Gakes, Keune Global Color Innovation Master and The Netherlands’ “Queen of Color,” as they curate the best StreetSalon looks photographed around the world and then create the techniques that will bring them to life daily on your phone, tablet or computer.

“With StreetSalon, Keune is starting a salon movement: one that celebrates real hair, in real life,” explains Rachael Hoffman, Vice President of Marketing and Brand Development for Keune Haircosmetics North America. “We find true beauty in diversity and individuality. We find it in awesome hair—and the people wearing it on the streets of the world’s fashion capitals. After all, it’s on the streets where trends are born and individuals make them their own. Then, we turn that into daily fresh inspiration with new cutting, styling and color techniques, delivered straight to salons via all of their digital devices.”


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StreetSalon provides salons and stylists with the ultimate inspirational LookBook of super-cool looks from all over the world that are uploaded daily. Plus there’s so much more. Stylists can:

• Watch and learn from easy-to-follow video and photo tutorials.

• Check out the Keune products that are used to create the inspirational looks.

• Upload and share their own creations. The most inspiring looks will be shared on StreetSalon!

• Create their own personal moodboards, along with their own profile, to save and share.

• Register for a private area for hairdressers only, which protects the tutorials from consumers.

Stylists can check out Street Salon and register for free at


A family-owned and founded entrepreneurial company based in The Netherlands, Keune Haircosmetics has served hair stylists, colorists and consumers since 1922 by providing the finest professional hair color, hair care and styling products to more than 70 countries. For more information, visit