L’Oréal Professionnel has announced actress Kirsten Dunst as its first global spokesperson. Dunst is best known for her roles in Marie Antoinette, Spiderman, and Interview with the Vampire. Additionally, she was awarded Best Actress at the 2011 Cannes Film Festival for her role in Lars von Trier’s Melancholia.
Along with acting, Dunst is a devotee of fashion and beauty.
“Kirsten Dunst has a timeless beauty and is a modern woman, closely connected to fashion.” says Anne- Laure Lecerf, International Managing Director of L’Oréal Professionnel. “She has the perfect attributes to embody the new values of L’Oréal Professionnel.”
In the US, Dunst will be the face for upcoming product launches of Beach Waves and Absolut Repair Lipidium available in salons in 2014.
“I feel very close to L’Oréal Professionnel. The brand is strongly connected to fashion and I admire its commitment to innovation, constantly creating new professional services and products to achieve the most on-trend styles," Dunst said. "L’Oréal Professionnel empowers hairdressers to transform and reveal the beauty in each woman all over the world. It makes me very proud to be a part of this stunning project.”