BY KASSIDY MCDONALD
Since the COVID-19 pandemic hit, testing product shades in-store has been mostly non-existent. Clean beauty brand Kosas is taking a new approach to sampling makeup products, as shoppers are increasingly wary of in-store testers even as pandemic restrictions ease. Kosas' new strategy ensures makeup lovers can get the right shades before buying full-size products with Kosas Try Outs.
The sampling system lets consumers buy makeup samples and get a site credit to purchase full-size products. They earn a dollar of credit for every dollar spent on samples—so if they spend $5 on samples, they get $5 site credit to use on a future purchase.
The samples range from $3 to $5 and include products like concealer, foundation, bronzer, brow gel, mascara, lip gloss, lip balm, lipstick, blush and highlighter. Kosas also has multiple quizzes and lookbooks on its site to ensure that customers are satisfied.
Check out the new program here.