L’Oréal Professionnel has announced its first annual Powerdose for Charity event on Saturday, September 19th, 2009 in L’Oréal Professionnel salons nationwide. The fundraiser will benefit the Fashion Delivers Charitable Foundation, a not-for-profit organization with a mission to unify fashion and home industry leaders to donate new, unused product to those in need. As the first and exclusive beauty company to partner with Fashion Delivers, L’Oréal Professionnel is joining some of the most prestigious brands in the fashion industry to support an incredible charitable endeavor that provides hope for those in need, including disaster victims.
During the event, L’Oréal Professionnel’s extensive network of premium salons will donate 100% of Powerdose treatment proceeds to Fashion Delivers. Salons can encourage clients to enjoy this premium service that keeps their hair healthy and beautiful by letting them know that they're doing something good for people who are less fortunate. If you are affiliated with a L'Oreal Professionnel salon and want to get involved, visit the Powerdose for Charity website to register.