L’Oréal USA Professional Products Division (PPD) was awarded a Forrester Groundswell Award in the category of “Business to Business: Spreading” for its salon Facebook program. The program empowers more than 5,000 salons that partner with the various brands under L’Oréal USA PPD to connect with customers and grow their business via social media. L’Oréal USA PPD collaborated with Buddy Media, the social enterprise software, to provide partner salons access to a social marketing suite that contains easy-to-use tools that enhance their own Facebook pages, with features such as how-to-videos, appointment booking services and product and service information about the various L’Oréal USA PPD brands the salons carry.
“It is essential for the L’Oréal USA Professional Products Division to provide the tools to our salon partners to help maintain and grow their business, especially during our current challenging economic climate,” said Rachel Weiss, assistant vice president of digital strategy for L’Oréal USA PPD. “Facebook presents amazing opportunities to help us do just that.”
“L’Oréal USA PPD has proven that it is possible to scale social media with thousands of partners and still remain authentic and relevant,” said Michael Lazerow, CEO and founder of Buddy Media. —Kristen Heinzinger