American Salon's Nicole Palmieri poses with Senses owner Antonio Rosa after receiving the La-Brasiliana treatment.
I recently had the opportunity to try La-Brasiliana's Keratin Treatment with Collagen at the hip Senses New York Salon & Spa in the Flatiron district in Manhattan. I’ve always dreamed of being able to wash my hair and let it dry naturally without it looking like I just got out of bed, but since my hair is neither stick-straight nor curly, I was convinced no treatment would ever allow me to do this—until now. I entered the salon and was first led to the shampoo area to be washed twice with a clarifying shampoo. Next, I sat down at the styling station and had my hair blown out leaving 10 percent dampness in the hair. Antonio, one of the owners of Senses, divided my hair into four sections and applied the treatment precisely, making sure my hair was completely covered. My hair was then blown out again with the treatment still in. Antonio then straightened my hair with a 450-degree flatiron, which seals in moisture, hydrates, and creates a glossy, completely straight finish. The entire process took about 2.5 hours, but the length and time varies depending on hair length and thickness, and the treatment results last anywhere from two to four months. Because the treatment is keratin-based, it is actually good for the hair and is supposed to dramatically reduce styling time, leave hair in its original healthy, shiny, and smooth state, eliminate frizz, and improve hair’s elasticity.
Before I left the salon, I was given strict orders not to wash my hair or even get it wet for four days. After the four days, I washed my hair with La-Brasiliana's line of products designed to maintain and prolong the results of the treatment. I decided to put the treatment to the true test: I washed my hair and decided to let it dry naturally without using a hairdryer or a flat iron. To my surprise, I was delighted with the results. My hair naturally dried quicker than usual and it was left feeling silky smooth and frizz-free. It still has body and some wave to it, but I walked around all day loving the fact that I was able to "wash-and-go"—and still feel confident!
Senses New York Salon & Spa in the Flatiron district in Manhattan
La-Brasiliana's line of products helps clients prolong the results of the treatment.