Braids, buns, and bright colors flowed with DJ sets from the most well known spinners as a backdrop, while label.m USA www.labelmusa.com made its debut at the Coachella music festival this past weekend in a partnership with NYLON magazine. On this first weekend of the two-weekend long festival the label.m styling team braided the day and night away as the “It Girls” lined up for styling at two ‘young Hollywood’ parties, sponsored by the magazine.
On Friday evening at a private estate in Bermuda Dunes, label.m styled at the NYLON Midnight Garden Party, attended by some of the biggest names in entertainment including Academy Award winning Best Actor Leonardo DiCaprio, alongside A-lister’s like Owen Wilson, Kristin Stewart, Cody Simpson, Scott Eastwood, Elon Musk and Hailey Baldwin.
And on Sunday afternoon, the label.m styling team was back in action at NYLON’s Brunch Me Baby One More Time poolside party where partygoers didn’t mind waiting amid the long lines for the label.m Braid Bar. There, the label.m USA art team created unique festival-inspired (lived in) braids, buns and custom hair looks using label.m dry styling products. Must have’s by party patrons included the label.m Texturising Volume Spray, Dry Shampoo, Resurrection Style Dust and Powder Color Sprays in Pink, Purple, Blue and Red.
“The reception from label.m stylists and our products during the festival was incredible,” said Sydney Knight, Vice President of Marketing for label.m USA. “The atmosphere and chill vibe of Coachella provided the perfect venue for label.m to showcase the versatility of its products to festival goers who rocked on with some of the most creative and unique looks at Coachella. It was great to see how the hair trends label.m is creating as The Official Product of London Fashion Week translate beautifully for Festival Season.”
About: Born out of the love for creativity and passionate dedication to the craft of hairdressing, label.m was created in London in 2005 by Toni Mascolo, CEO and Sacha Mascolo-Tarbuck, Global Creative Director. The official haircare product of London Fashion Week, and now a $100 million super brand, label.m. embodies London's Brit-Cool collective of Fashion and Music. label.m formulations show where art collides with science. Created in salon, rather than in a laboratory, the dynamic, award- winning collection combines naturally sourced ingredients, essential oils with exclusive label.m technologies. Launched in 2005 with 15 distinctive products, the current label.m collection now incorporates over 85 products categorized into a simple 4C system: Cleanse, Condition, Create and Complete.