his October, Aveda invites their guests to experience the calm of Aveda’s signature aroma ShampureTM and to lend a hand in the fight against breast cancer. Current statistics indicate that 1 of 8 women will develop breast cancer in a lifetime.i
During Breast Cancer Awareness Month, Aveda will donate $4 from the purchase price of our Limited Edition BCA Hand ReliefTM Moisturizing Creme (Suggested Retail Price: $26.00) to The Breast Cancer Research Foundation (BCRF).* Aveda’s goal is to raise $318,000 globally in support of cruelty-free breast cancer research to help find a cure for the most common form of cancer in women.ii
CREATE CALM
This year the Limited Edition BCA Hand ReliefTM Moisturizing Creme features our beloved ShampureTM aroma, to calm the senses as the luxurious formulation wraps hands in comforting care. During the month of October, when guests visit a salon/spa or Experience Center, they have the opportunity to be treated to Aveda’s signature Stress-Relieving Hand Ritual using the BCA Hand ReliefTM Moisturizing Creme.
“For ShampureTM we say, ‘Experience the calming aroma,’ says Guy Vincent, Aveda’s Head Pure-fumer. “When we experience an aroma, we connect to memories and emotions we associate with that smell. An aroma with a positive association can have an uplifting, energizing or calming effect.”
Formulated in 1989 in our own Botanical Aroma Lab using aromaology®, the ShampureTM aroma is comprised of an intricate blend with 25 pure flower and plant essences, including organic lavender from Bulgaria and organic ylang ylang from Madagascar. The flowers are handpicked at dawn to ensure the perfect potency of their delicate essential oils.
HAND HEALING
This lavish, skin-nurturing creme is replete with hydrating plant extracts, vitamins and exfoliating fruit acids to seriously sooth and smooth dry, rough hands.
These include:
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Andiroba and Meadowfoam Seed Oil to instantly moisturize dry skin while maintaining its protecting the skins moisture barrier
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Vitamin E to help defend skin from environmental aggressors
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Lactic acid (from sugar beet) to help smooth rough patches Glycerin
to intensively moisturize
LEND A HAND
Since 2001, our network has donated over $3.7M to the BCRF through sales of our limited edition breast cancer products and donations to help research the environmental and genetic causes of breast cancer. For several years Aveda’s donations have supported BCRF-funded research project led by Regina M. Santella, PhD, and Mary Beth Terry, PhD at Columbia University’s Mailman School of Public Health .
Drs. Santella and Terry are pursuing multiple approaches to better understand breast cancer risk in high-risk families. This year, they began a study to evaluate environmental exposure to a class of chemicals called polycyclic aromatic hydrocarbons (PAH) on breast cancer risk in young girls.
Their other ongoing studies include assessment of DNA repair mechanisms as a potential screening modality for risk assessment, identification of blood-based biomarkers that can be used for early detection of breast cancer, and determining whether a chemical alteration of DNA, called DNA methylation, in high risk women differs from that in average risk women.
Collectively, these studies may lead to better preventive and early detection strategies for women with a family history of breast cancer and concurrently advance our understanding of the impact of environmental exposure on breast cancer risk.
PRO-PLANET PACKAGING
The special Limited Edition BCA Hand ReliefTM Moisturizing Creme packaging is designed with an iconic pink cap and the pink ribbon symbol to help raise awareness for the BCA cause. The tube is made from a minimum of 65% post-consumer recycled HDPE plastic.
AVAILABILITY
BCA Hand ReliefTM Moisturizing Creme will be available for purchase on September 27, 2015, while supplies last at Aveda Experience Center retail stores, Aveda Salons and Spas and online at www.aveda.com. Please visit aveda.com or call 800.328.0849 for locations or more information.