Listen Up

Salon owners who have been subjecting their staff and clients to the same Madonna CD day after day should benefit from the new custom music-programming service from io4business, owned by ioWorld Media, a fresh approach to background music. It utilizes Internet streaming technology to deliver a vast variety of commercial-free music that can be tailored to reflect and enhance each business' unique brand. The service is available in three packages. The Standard package offers a choice of one of eight music channels, such as rock, country, or jazz and classical, while the Branded package includes one channel plus up to six custom messages per hour. For even more flexibility, the Custom package offers a completely customized radio station featuring exclusive music and messaging options. —L.A.


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