M∙A∙C Cosmetics and the M∙A∙C AIDS Fund have announced Lady Gaga and Cyndi Lauper as the new Viva Glam spokeswomen. As part of the "From Our Lips" campaign, M∙A∙C is selling Viva Glam Gaga and Viva Glam Cyndi lipsticks, and 100% of the selling cost of each lipstick will be donated to the M·A·C AIDS Fund. The M·A·C AIDS Fund was established in 1994 to support men, women and children affected by HIV/AIDS globally. To date, the M·A·C AIDS Fund has raised more than $150 million in 67 countries exclusively through the sale of M·A·C’s VIVA GLAM Lipstick and Lipglass.
To purchase the new Viva Glam colors, click here.