Macadamia Beauty Announces New VP of Global Operations

Macadamia Beauty welcomes Lori Chase as Vice President of Global Operations. Lori is responsible for leading and driving the Macadamia Beauty internal operations team. Her role includes the leadership and development of fulfillment operations, supply chain for global inventory assets and distribution, project planning and performance management of Macadamia Professional and éprouvage brands.

Lori joins Macadamia Beauty with over 20 years of experience in global supply chain management, procurement, operations and regulatory experience. She brings strengths across all areas of internal operations including inventory management, efficiency improvements and vendor negotiations.

Most recently, she held the position as Director of Operations with Product Innovations Research leading operations for brands under Supre and Hempz. In that role she managed procurement, inventory forecasting, analysis, customer service, regulatory and innovation for over 10,000 SKUs. Prior to that, she spent 11 years as Purchasing Manager for TIGI, a Unilever haircare brand. 


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Lori holds both bachelor and master’s degrees from the University of North Texas. In her free time, Lori enjoys traveling anywhere with water and exploring the outdoors.

About: Founded in 2009, Macadamia Beauty manufactures and markets professionally inspired beauty and grooming lines that are available to both industry professionals and consumers. With a portfolio of haircare brands including Macadamia Professional and éprouvage, Macadamia Beauty is a global leader in the hair care industry with headquarters in Plano, Texas and distribution in North America, South America, Australia, Europe and Asia.

About: Macadamia Professional, The Oil Authority for Global Textures, offers salon quality hair care, treatment and styling solutions with transformational products that address the unique moisture and style control needs of each hair texture.  Each product contains Macadamia’s exclusive PRO OIL Complex, a blend of therapeutic Macadamia and Argan Oils, rich in Omega 7, 5, 3, and 9 fatty acids, which deeply yet weightlessly nourish and repair hair from the inside out, rather than just conditioning from the surface, to renew hair’s natural texture with healthy shine, bounce and manageability.