Macadamia Professional Welcomes New Director of Business Development

Macadamia Professional announced that Shannon Aceman has joined the team as Director of Business Development, Canada. She brings over 20 years of sales, business development and leadership experience in both the professional and retail beauty arenas.

Shannon began her career as Account Executive with Aveda, then joined Monarch Beauty Supply as Western Regional Sales Manager. She gained prestige retail and national account management exposure working with Estee Lauder and overseeing their department store business in Western Canada.  In 2003, she joined CND as a Canadian Regional Manager and worked to expand the brand’s Canadian distribution before moving in to a Business Development Manager role overseeing key accounts and independent distributors in both the US and Canada. 

Most recently, she was a National Account Manager with Sexy Hair Concepts and worked with BSG’s Direct Beauty Express division servicing national and franchise chain accounts in North America.


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With extensive industry and distribution knowledge, Shannon will lead brand growth in Canada. Shannon will work closely with the sales team to bring new products to Canadian distributors. In her free time Shannon is a student of vinyasa flow yoga and tennis. She enjoys traveling and is a wine aficionado.

About: Macadamia Professional, The Oil Authority for Global Textures, offers salon quality hair care, treatment and styling solutions with transformational products that address the unique moisture and style control needs of each hair texture.  Each product contains Macadamia’s exclusive PRO OIL Complex, a blend of therapeutic Macadamia and Argan Oils, rich in Omega 7, 5, 3, and 9 fatty acids, which deeply yet weightlessly nourish and repair hair from the inside out, rather than just conditioning from the surface, to renew hair’s natural texture with healthy shine, bounce and manageability. For more information visit